Retailers might also have a hard time sourcing ingredients and forecasting demand - something online meal kit companies are adept at.īut Publix is a savvy operator with deep experience in prepared foods. Some of its kits are a natural extension of its Aprons line, which offers fresh meals as well as recipes and culinary education.
Grocers might, for instance, struggle to promote their kits if they aren't linked to a known brand name. Doing so offers numerous benefits, as well as potential disadvantages. But some grocers like Publix and Walmart have decided to forego high-profile tie-ups and establish their own meal kit lines. Blue Apron and Chef’d recently partnered with Costco and HelloFresh with Ahold Delhaize, while Kroger and Albertsons have made key acquisitions in the space. Although the online meal kit industry is facing tough challenges to retain customers, retailers can tap into their existing shopper base to offer convenient options that don't require a subscription.īecause retailers have this advantage, online brands are turning to retailers to sell their products. Pick up orders have no service fees, regardless of non-Instacart+ or Instacart+ membership.Publix, like many other food retailers, is expanding its meal kit assortment to compete against online meal kit providers like HelloFresh, Plated and BlueApron. Instacart+ membership waives this like it would a delivery fee. There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Instacart+ members. With an optional Instacart+ membership, you can get $0 delivery fee on every order over $35 and lower service fees too. 100% of your tip goes directly to the shopper who delivers your order. It's a great way to show your shopper appreciation and recognition for excellent service.
Tipping is optional but encouraged for delivery orders. Orders containing alcohol have a separate service fee. Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35. Delivery fees start at $3.99 for same-day orders over $35. Here's a breakdown of Instacart delivery cost:
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